the | journey
SS20 brings to you the first of Little Dot to Dots sustainable, luxury collections. Since finishing my Fashion and Textile course at university the dream was to have my own label, but since having my daughter Dorothea 2 years ago, having a childrenswear brand was my ultimate dream.
As many new mums do on mat leave they create list of to do's mine included baking, travel more and generally being more creative. I achieved none of the above unfortunately until at the end of my year off and I started my business plan for Little Dot.
I started with a strategy and tons of research on how I wanted my brand to look and feel. This is important and a great starting point. Having a back ground in fashion buying has given me the confidence to be able to pursue this, I haven't gone into the fashion industry completely blind fortunately I do have skills and experience in this field.
sourcing | supply base
This is what took the most time in Little Dots journey. You have to have the correct supply base: they have to be reliable, you need a great relationship, idea
lly they need to be accessible. They need to be able to create what you want, you are their client at the end of the day. Most of all for Little Dot's supply chain they needed to comply with Global Organic Textile Standard (GOTS), this was at the forefront of my strategy.
why | sustainable?
I wanted to minimise the wastage and keep packaging to the bare minimum. All our packaging, labels, tissue paper, business cards are uncoated, recycled and bio-degradable causing no impact on the environment.
We apply this philosophy not only in our products, but also in the way we live and work.
the | collection
It's only a small collection ranging mostly girls wear due to my daughter being the inspiration, I am looking to include more boys wear in the coming months. We do have some gender neutral pieces within the collection and are part of the Essentials range. All styles are 100% organic cotton.
Organic cotton plants are made from natural seeds, no pesticides or other harmful fertilisers meaning strong chemicals don’t danger the land.
Regular cotton farming starts with GMO or genetically modified seeds. They are modified to build resistance to bugs, but when the bugs become stronger, more pesticides are required. Organic cotton is made from natural seeds, and there is no use of pesticides or other harmful chemicals. Bugs are controlled with insects that kill the pests. As a result, organic cotton products are safer for the skin.
Organic cotton is hypoallergenic, meaning that it is gentle on the skin and effective in causing no irritation to skin conditions such as eczema.
Cotton is a natural fibre which therefore doesn’t contribute to the increase in microfibers polluting our planet.
Organic cotton is softer, hypoallergenic, and last for a long time. But the most important benefit is protecting the ecosystem, reducing wastage of water, and ensuring a safer working environment for the farmers and manufacturers. Organic cotton is a sustainable and eco-friendly option to regular cotton.